a unique event location


Europe’s leading branding conference
October 11 — Amsterdam, The Netherlands

former sugar
factory turned
event space


Europe’s leading branding conference
October 11 — Amsterdam, The Netherlands

As our conference grew, we didn’t want to settle for a typical convention center. So we ventured outside of the city and found an abandoned sugar factory. The rest was history. For the second year in a row, SugarCity Events will house our conference.

Kristalpromenade 7
1165 MJ Halfweg

SugarCity Events is located right next to the NS train station, Halfweg-Zwanenburg, and is a 10 minute train journey from Amsterdam Central station.