a unique event location


Europe’s leading branding conference
October 10 — Amsterdam, The Netherlands

former sugar
factory turned
event space


Europe’s leading branding conference
October 10 — Amsterdam, The Netherlands

As our conference grew, we didn’t want to settle for a typical convention center. So we ventured outside of the city and found an abandoned sugar factory. The rest was history. For the second year in a row, SugarCity Events will house our conference.

Kristalpromenade 7
1165 MJ Halfweg

SugarCity Events is located right next to the NS train station, Halfweg-Zwanenburg, and is a 10 minute train journey from Amsterdam Central station.

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OnBrand '19 Site
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Save the date! OnBrand conference is back, better than ever,
for its 5th edition on October 10th at SugarCity, Amsterdam
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Watch last year's aftermovie